Casinos Are Designed to Make Us Feel Good
For the average person, a casino is like a dreamland of bright lights and glitzy decor. Stepping inside, it is hard not to get swept up in the excitement of the moment – whether you are winning big or losing big. The music blaring, the coins clinking and the people laughing around you create an intoxicating atmosphere that will make even the most jaded individual take a step back and marvel.
Gambling has been a part of human society for millennia, with evidence from China as far back as 2300 BC and dice appearing in Rome by 500 AD. But why are so many logical people, who earn good salaries and make sound financial decisions on a daily basis, willing to throw hundreds or even thousands of dollars away based on the roll of the dice or the draw of the cards?
The answer is simple: casinos are designed to make us feel good. The flashing lights, the bright colors, the music and the people all combine to create a sense of euphoria that trickles down from the top of the building to the people in the halls below. That feeling of happiness is what makes us spend so much money and keep coming back for more.
Casino, the 1995 Martin Scorsese mafia drama starring Robert De Niro and Joe Pesci, is a powerful film that tells the story of how organized crime shaped Sin City for decades. It reveals how the mob lost control of a city that once minting billions of dollars a year, and it also explores how huge gambling corporations took over the desert town.
From the very beginning, Scorsese makes it clear that he is fascinated by these characters, but he’s also aware of how exploitative their world was and how dangerous it was for them to operate in it. The movie’s truly hellacious violence (including a torture-by-vice sequence with popped eyeballs and a sound-designed baseball bat beating that had to be trimmed for an NC-17 rating) reflects the same ambivalence.
A casino’s success is determined by a variety of factors, such as fast and reliable withdrawals, excellent customer support, and a great selection of payment options. These elements are essential for establishing trust and increasing the likelihood that visitors will continue to play at the site.
The right marketing strategy can help a casino boost discoverability and improve its overall user experience. Using tried and true techniques, such as search ads and competitive market ads, a casino can attract group business and earn more long-term revenue from its customers. To learn more about how to optimize your casino’s marketing, check out our blog article that dives into tried and true strategies for growing your business.